Mei Lou: Behind The Lens
Brand Video - Director & Editor
In the style of a mini-documentary, this brand video delves behind the scenes for Mei Lou Photography. Her work captures the rawness of intimate moments between familial relationships, preserving these in a photographic time capsule - through this video, I aimed to capture this essence to help Mei Lou share the story behind her lens.
Crafting a visual narrative
When I first met Mei Lou, we immediately connected over our love for nature and visual art. We were excited to work on a project together, where I could use my experience as a filmmaker to document her photography in ways her audience had never seen before.
After learning about the nuances of her process, I shared a creative treatment with Mei Lou alongside a vision board to make sure our ideas aligned, and in the space of a few weeks we brought this to life.
The locations
We organised the shoots in three locations - a local café to open and close the video for Mei Lou's ideation and editing process, the gardens of a local estate to highlight her love for the outdoors, and in the intimate space of a client's home for her mother-daughter photoshoot.
We were able to convey the settings that showcase the range of Mei Lou's photography, as well as the places that represent the heart of her work - creativity, organic visuals, and familial connection.